General Motors
Infotainment system for luxury vehicles.
Client
General Motors
Role
UX Designer
Industry
Automotive
Date
January 2024 - April 2024
Problem statement
How might we add value to luxury car owners through in-car themes?
The "why"
Owners in the luxury segment see their vehicles as an extension of their identity. They enjoy upgrading and customizing their car, not only through physical accessories but through digital enhancements. This presented an opportunity to position software as a premium layer of personalization.
Goals
Deliver ongoing value beyond the initial purchase
Offer sophisticated, luxury-grade personalization
Foster continuous engagement for a smarter, more rewarding driving experience
Design decision #1
In-car themes change backgrounds and display tailored information to create an orchestrated experience.
Design decision #2
Widgets can be customized to ensure ease of access for both the driver and passengers.
